In the rapidly transforming auto industry; a client had large scale, strategically important, launch first in market product initiative but faced several challenges to deliver on-time due to the project management and supply chain challenges. Ecoline reviewed the situation, developed a Masterplan, reprioritized the activities according to the SOP date, established a procurement organization to support the customer and on-time product launch. reprioritized the activities according to the SOP date, established a procurement organization to support the customer and on-time product launch.